Advantages of a Web Presence

Advantages and disadvantages of a Web Presence The World Wide Web is a World Wide Market. It is a new way of selling. More and more customers expect to find your product news and specifications on the web. But even on the Net, you have to advertise your product. Using Internet as a media to advertise your product is different from traditional media. Through Internet companies can be present all over the world. Using the web as an advertising tool is the cheapest way to be discovered at every time. You can also quickly change your promotional campaign, in order to gain attention that may lead the consumer to the product. Online services become so popular because they provide two major benefits to potential buyers: Convenience: Customers can order products 24 hours a day wherever they are. They don't have to sit in traffic, find a parking space, and walk through countless aisles to find and examine goods. And they don't have to drive all the way to a store, only to find out that the desired product is out of stock. Information: Customers can find reams of comparative information about companies, products, and competitors without leaving their office or home. They can focus on objective criteria such as prices, quality, performance, and availability. Customers can expect the advantage to pull the information, to be drained into detailed catalog or other information about products and services for sale that they are looking for. They do not feel forced, they are looking for the information by themselves. Nevertheless it seems that Web advertising is much more price than image oriented. Web advertising does not seem the appropriate way to advert a product. According to BMRB International (annex 1) 37% of UK Net shoppers are not ready to purchase off-line They always fear to give their account number to a company they do not know. Today a well-known brand is a real competitive advantage. BRMB International has shown that 16% of purchases has done thanks to an implicit trust of established brands. Nevertheless it does not mean that it will stay an advantage in the future. Moreover the difference with more traditional media is that customers come to you and not you to the customers. You cannot retain their attention if they feel that it does not worth it. When you wish to expand your market share trough Internet, you have to consider the specificity of your target audience. At the present time people who buy through Internet are young, daily users of computers. But there are not only people used to Internet. Because e-business is growing up (annex 2), we can assume that most people have no experience in e-business. The audience can be both good Internet users and beginners. Dealing with communication interaction Security The World Wide Web is the fastest growing part of the Internet. Increasingly, it is also the part of the Internet that is the most vulnerable to attack. For users, a secure web server is one that will safeguard any personal information (bank account number) that is received or collected. It is one that supports their privacy and will not subvert browser to download viruses or other rogue programs onto their computer For a company, a secure web server is resistant to a determined attack over the Internet or from corporate insiders. In order to increase security, you can use a system for automatically encrypting information as it is sent over the Internet and decrypting it before it is used. One of Netscape Communication's early innovations was its SSL. You can also use firewalls, which is a device that isolates an organization's internal network from the Internet at large, allowing specific connections to pass and blocking others. Marketing / Communication It is really important to get people inform of the existence of your web site. You will have to shout it from the roof tops! You can use your letterhead, your cards or your leaflets to write your web address. You can also through a TV or board advertising campaign let people know about your site existence. As Jim Sterne says: your web site can be funny, pretty, useful, crisp and clean, but if you don't promote it, its message won't be seen. By the way you can also manage to register different key words on browsers in order to put make know your web site when people look for information in your business area. Deliveries and Payment If you use e-commerce on your website, once the buyer has searched through a catalog and made his decision to purchase, the order, the payment, the handle fulfillment and other aspects of order management have to be processed. The order processing must include the ability to group items together for later purchase; this capability is called a shopping cart in the case of retail transactions; it usually includes the ability to modify the contents of the shopping cart at any time. This way the buyer can discard items, add new ones, change the quantities and so on. To the purchase, the buyer will have additional charges such as sales taxes and shipping costs. The order processing system presents the buyer with an itemized order form including all the charges so the buyer can pay for the items. Information effect With the Internet, it is now possible to obtain accurate and immediate feedback from your customers (A daemon can count the number of hits). With access to this information, your business will be able to add the most personalized value to the customer. Tool such as the World Wide Web helps you to build more of your business decision-making based on outside information, and find out more about your non-customers and what non-customers and what they are doing, and why they are not customers. Fiscal and legal implications Internet is still largely unregulated. Because Internet is global (no territorial limits), electronic (no writing) and digital (perfect copies can be made almost instantaneously and repetitively), it is a source of different problems. The state of California tries to regulate e-business in California (annex 3). It seems very complex to set up a world wide regulation and, at the present time nobody knows what to do if something going wrong in the cyberspace. Concerning taxation, applying existing tax rules and system to the Internet world is tempting but does not answer to the needs of this marketplace. One key aspect to resolving the taxation issue of Internet commerce is to keep tax policies universal, uniform, and neutral. Resources needed to maintain the Site Obviously, resources need to maintain a web site is going to depend on the size of the web site. Whatever the size you firstly need to ask you few questions such as: Will this solution be flexible enough to accommodate change? Do we have the technical competencies to support Internet initiatives? Is this solution customizable to our needs and our customer needs? Do we have the technological infrastructure (network services; hardware, software) required to develop and scale? Do we have sufficient funding for ongoing web site maintenance? Do we have operations capabilities to support our Internet strategy? Web creation There are two different ways to create a web site. You can do it yourself or ask an agency to manage the creation of your web site. If you decide to create yourself your web site, you will need special coding software. But if you decide to delegate the creation to an agency, it might cost you around $750 for a basic web site (annex 4). Web maintenance However you must also take into consideration the maintenance. When you have created your web site, you must care to make it alive. You need to care about your human resources skills According to the Business Marketing Web Consortium the following roles should be filled:  · A Web Editor. Depending on the size of the site, this could be a part-time or a full-time person. The Web editor is responsible for content for a site.  · A Web Master, responsible for the infrastructure and technology supporting the website. Making sure that links link, and the site performs  · An Infomaster responsible for timely response to inquiries  · An overall Technology Leader, defining corporate standards and resources required Poor maintenance can severely damage a company's image Site Design and Structure As we have pointed out since the beginning, e-business is a new way of selling. When a potential customer gets connected to your site, you have not sell anything yet. There are different ways to attract customers to your product. Firstly, you need to care about your web design. It means that you should not forget that if there are too many pictures or electronic animations, download is going to take a while. If your site require downloading applications, they should downloaded in twenty seconds or less. Users of Internet expect fast and functional site (avoid horizontal scrolling). Web sites must be customers oriented rather than product oriented. Information value is much more important than glizz. Customers stay loyal because of the service, not because they like your web site. Simplicity and speed differentiate your site, making it easy for business customers to order. Secondly, Web marketers must ask if their markets are comfortable with English. Global marketers recommend adding local languages when needed. Thirdly, in order to maintain interest in your site, you have to make it interactive. Internet is both a business and communication tool, you must provide to users a page where you give relevant information on your product but also on your industry area. It is recommended to let customers express their feelings through email. But you do not do it only for the fun, your site must be professional (ie: updated, fast answers), that is why you have to deal with your e-customers as you are used to do with your offline customers. In order to support the design of your future web site, we would like to present this tree structure. There will be 7 theoretical pages linked together.

Multiculturalism and Professionalism

The 2008 presidential race is the testimony of increasing multiculturalism in United States, first time in the history of this great nation a woman or an African American will be a serious contender to be the Commander in Chief. The race in itself is not an aberration or affirmative action but a reflection how our society is evolving. In the latest census more than 20 percent of American identifies themselves under two different ethnic backgrounds. The country is now truly becoming the melting pot of world’s different cultures. This increasing multiculturalism is no where more prominent than American schools where the children of majority, second generation of immigrants and various other sections of the society studying together and learning to build their own dream world in their own ways. The five most common challenges faced in a multi cultural environment are (Jeffrey Sanchez, 2005)–   Managing diversity, resolving cultural conflicts, creating a culture of inclusion, building team spirits and harnessing the advantages of differences. Managing Diversity – A teacher has to be competent into managing diversity and first step in managing it is understanding diversity. For a teacher to be successful he/she should have knowledge of subject he/she is teaching and knowledge of subjects whom he/she is teaching. Knowledge of subjects will not only help him/her in developing empathy with them but also provides him/her an opportunity to innovate him/her teaching approach. Resolving Cultural Conflicts – Number of times there are no wrongs or right, just the difference of perspective due to cultural grooming of children. If the teacher is not equipped with the cultural grooming of children then he/she won’t be able to arbitrate effectively and thus fail to take the whole class in one direction. Creating a Culture of Inclusion – The most effective tool for managing diversity is creating a culture of inclusion where students are encouraged to recognize the cultural difference of each other and even though they may not agree with them but receptive enough to understand that there is difference, no superior or inferior values but just different values. Building Team Spirit – A teacher need to have a good knowledge of team building as working in the teams students are most likely to understand each other differences better than just providing them dossiers of information. Working together will help them in accommodating each others perspective and how they can contribute to the given task. Harnessing the Advantages of Difference – Today from school, to clubs and corporate houses are all striving to achieve diversity, the reason for it is the advantages various cultures bring in. Teams with diverse members are better equipped at looking at the same problem from different perspective and these diverse perspectives enable the team to come up with various different solutions. Steps a Teacher can take to create a Culture of Inclusion The teacher can take following steps to create a culture of inclusion where no student feel alienated but instead feel welcomed and respected (Karlfried, 1995) – Creating a descriptive communication plan for students, a good beginning could be multiple messages with same message. Secondly the teacher should not assign work and responsibility on race or cultural generalizations. Thirdly the teacher should strive to develop a performance metric which is easily understood by the students and also completely transparent and fair to each section of the class. Finally teachers and students both be exposed to cross cultural interaction and workshops where they can understand the motives of cultural values rather than just taking on them face. Conclusion Cross cultural understanding and respect today is not only important for students but also for teachers as they are the focus of building tomorrow’s America where the present generation of school will be decision makers. Multiculturalism and professionalism not only has to go hand in hand but one has to feed the other. If today’s school generation has lesser problems with cross cultural environment in school then it will have even lesser problems at work places in future. References Jeffrey Sanchez-Burks, Eric J. Neuman, Shirli Kopelman, Oscar Ybarra, Hyekyung Park and Karen Goh (2006) Conflict in the Workplace. MIT Sloan Management Review. Winter 2007, Vol. 48, No. 2, p. 5 Karlfried Knapp (1995) The Definition of Intercultural Communication. Retrieved from 20th Feb 2008 from http://www.kwintessential.co.uk/articles/definition-of-intercultural-communication.html   

Cyber securiy and cloudl computing Research Proposal

Cyber securiy and cloudl computing - Research Proposal Example several information technology (IT) based processing including cloud computing, social media networking, international communication, and global positioning system (GPS) navigation. Another aspect of the revolution is accessibility of the internet, whereby it has become easier for a person to have access to the internet today than two decades back. With the use of media devices such as smart phones, smart watches, and tablet computers, the internet is today one of the most portable technological inventions that can fit into every corner and space (Ziltrain, 2008). Indeed it cannot be denied that the revolution that has characterised the internet has several benefits to offer the ordinary user. In the estimation of Rehmeyer (2007), not only does the use of the internet today offers advantages but that the absence or non-usage of the internet comes with so much discomfort and disadvantages. Even though this position cannot be debated, the risks and vulnerabilities that the complexity o f the internet poses to individual, organisations and nations cannot be denied. In the opinion of Owens and Lin (2009), the best way to make the most out of the internet in today’s complex dynamic Web 2.0 environment is to ensure adequate cyber security for users. Without this, the list of how beneficial the internet is in today’s environment can go on but the real value that is expected to be derived may never be achieved to its fullest. The reason for this claim is that as news of cyber breaches continues to flood the airwaves, people become sceptical about their fate in using the complex and dynamic Web 2.0 for various purposes including cloud computing and electronic commerce (e-commerce) (Ziltrain, 2008). In such an atmosphere of mistrust and fear, the Web 2.0 will be seen as useful only for some of the most conventional purposes that come with limited or no risk such as gaming, information search, and downloading. Meanwhile as it has been hinted already, there are several

Business to Business marketing report Essay Example | Topics and Well Written Essays - 2500 words

Business to Business marketing report - Essay Example This figure shows how the company is progressing and has a good position in the market (Ellis, 2010). Hilti believes more on innovation rather on corporate acquisitions or of technology. Hilti follows â€Å"Champion 3C† strategy which means Customer, Competence and Concentration. They believe that customers are the key word for profitability and growth. In order to satisfy the customers, they have to fight with different competences. Companies’ model states that culture and people are the main element for the company. They say that product can be copied at any time but people and culture are always unique. Hilti’s product, market and channel management strategies are the â€Å"Product Portfolio Management†, â€Å"Market Research† and â€Å"Operational Excellence†. Hilti like other companies wants their product to lead the market (Ellis, 2010). A lot of market research is been done by the company so that products can be designed according to customer needs. Starting from research and development to after sale service is the motive of the company. The way Hilti design its market research program clearly defines that they only want customer benefits and value added products and services for them. To improve their internal employee’s efficiency and increase customer satisfaction level, they are operating their business function on a world wide area. Hilti has a leading position in most of their markets like power tools, fastening devices, construction related equipments and many related services. To grow faster than the market, the company increased their sales in 2012 (Ellis, 2010). Hilti has competitors like Black & Decker, Illinois Tool Works, Stanley Tools, Techtronic Industries, Bosch, Makita, Hitachi Power Tools, Wiirth, ITW Red head and Fischer (Ellis, 2010). Hilti was different from its competitors in customer groups, product categories and distribution systems. Hilti deliver their products through direct

Communication Research Assignment Example | Topics and Well Written Essays - 1500 words

Communication Research - Assignment Example This research process begins with specific observations and gradually moving on to making broader generalizations and developing of theories based on observed facts. The process follows and develops a specific pattern based on which a tentative hypothesis is formed followed by theories. This process entails a high degree of uncertainty as compared to the deductive research process. Most of inductive research is qualitative in nature while deductive research is quantitative. This is because in most cases the inductive approach is of particular significance for qualitative content analysis while a deductive approach is more appropriate for a quantitative analysis. However at times the inductive approach allows for a strictly qualitative analysis the deductive approach on the other hand allows for either a qualitative or quantitative analysis or a combination of the two (Keyton, 2011). 2. ... e surveyed is 30 then in the absence of any specific preference it would naturally be expected that 10 of them would prefer soft drinks, 10 would prefer hot drinks, and the rest of them i.e. 10 would prefer health drinks. The use of chi square helps in comparing our observations i.e. actual fact, with what we originally expected i.e. our assumption. If on the contrary the sample selected indicated that only 2 preferred health drinks, 18 preferred hot drinks and 10 preferred soft drinks then it can be confidently stated that more students preferred hot drinks in a cafeteria, thus indicating that hot drinks are the general preference among students. However if the selected sample indicated that 9 preferred hot drinks, 11 preferred health drinks and the remaining 10 preferred soft drinks then we might be able to confidently state that hot drinks are generally preferred by students (Keyton, 2011). †¢ Independent samples t-test Research question: Do older people rely less on technolo gical gadgets as compared to younger people? Hypothesis testing helps in gaining knowledge about the sample population. Independent t-test is applied where there are two independent samples and the researcher intends to compare these two groups of individuals while the parameters are unknown. For instance if there are two groups of students who were taught using two different methods and the researcher wants to find the difference between these two independent groups then t-test can be most helpful in ascertaining the difference by evaluating the mean difference whereby samples from each population can be taken and compared on the basis of a given variable (Keyton, 2011). In the above question, there are two distinct groups i.e. samples - older people and younger people. 'Age' is an independent

Midterm ONE Essay Example | Topics and Well Written Essays - 1000 words

Midterm ONE - Essay Example However, in 1609 there was some reorganization in the area and the London Company became the Virginia Company. This year also heralded the arrival of Lord De La Warr as the first governor, and the subsequent establishment of strong work ethics (Brinkley, 33). 1612 saw a man named John Rolfe begin to grow tobacco in Virginia, something which turned out to be very profitable for the area and began the expansion of the colony. Additionally, 1619 saw the area gain the first slaves from Africa, as well as the growth in population from women and children, which allowed the culture to begin to thrive. The Virginia colony was also important for providing a model for U.S. government which we still use today, with 1650 seeing the meetings of elected representatives splitting into two chambers as seen in congress today. The later part of the 17th century saw Bacon’s Rebellion, which was essentially a revolt against the governor of Virginia by Nathanial Bacon. The main reason for the upri sing was that the people of the Virginia colony were upset that the governor was ignoring pleas for a stronger military presence in the area (Brinkley, 35). Although seeing some minor success, Bacon died before progress was made with the revolution, but this did sow some seeds for a Revolution before the Revolution. ... South Carolina had strong links with the overpopulated Barbados, which had already begun to embrace slavery. The links with the Caribbean and the interest in the economics of slavery in this region are crucial to understanding the build-up to the Revolution. The colony in New England (Massachusetts) began to grow in the early 17th century with the arrival of pilgrims (who were separatists from the Anglican church) left Holland and boarded the Mayflower to settle in Virginia. However, the boat did not arrive in the Hudson River as planned but ended up in Cape Cod, where they landed outside the London Company’s territory. They found some land that had been cleared due to some Native Americans dying of disease and the local residents helped them to found their own colony. William Bradford was elected governor and sought legal permission to found the colony. More people began to arrive who did not agree with the religious tenets of the area but came because of fertile land (Brinkl ey, 45). In 1664 Charles II gave his brother James territory between Connecticut and the Delaware river, some of which had already been claimed by the Dutch (Brinkley, 28). One of the major settlements in the area was New Amsterdam, but this soon surrendered and became New York. There were tensions in the area between the Dutch who were considered â€Å"patrons† and the wealthy English settlers. Pennsylvania was founded because dissenting English religious group founded by George Fox wanted to find a place for religion and a distinctive social order. Quakers, back in England, had suffered persecution and looked to America to provide a tolerant new land to live in. Pennsylvania had good relations with the Native Americans and always paid

Lingerie Market in UK Essay Example | Topics and Well Written Essays - 3250 words

Lingerie Market in UK - Essay Example Organizations based on management information about customers, products, prices, competitors, suppliers and every aspects of the marketing environment are bound to move ahead. 'Marketing' belongs to marketing specialists but 'going to market' is a process owned by everyone in the organization (Piercy, 1997). Present business environment: Companies' strategies, structure, systems, products and cultures grow increasingly obsolete and dysfunctional as the environment changes. The major responsibilities of the organizations are identifying market place changes and opportunities as well as threats, from competitors and other external/environmental factors. In the present geo-political situations and ever-changing technological and economic situation identifying the opportunities properly and timely decide the success of the companies Company, which seizes the opportunities and exploiting it could be more successful in a hyper competitive market. The present market/business environment as a hole is continuously changing in U.K. as the development of European Union, marketing scenario has been changed. As the national boundaries are diminishing, different cultures are mixing up. Taste and preferences for cloth food etc. have been affected by this globalization of economic. In customer need man agement, organizations basically focus on basic customer needs (Dewar &Shultz, 1998). Basically the consumer behaviour has been affected by socio-cultural and economic impact. The income level and net disposable income also have an impact on consumer behaviour. From the marketing perspective, up to date economic, demographic and cultural information must be an analyzed to have an overview of the market. Present lingerie market environment in UK: As we know that UK is now a part of EU and is one of the most prosperous areas in the world. Now we will confine ourselves to Lingerie market in UK. Lingerie includes: bras, briefs, slips, camisoles, teddies bodies, vests, suspender belts, coordinated sets, control panties, corsets, girdles & thermal underwear. It does not include nightwear, dressing gowns and bathrobes; excluding hosiery, dance/keep fit items and swimwear. In U.K., ABC1 category (Fig-46 of MINTEL Report, 2008) of population has increased by 11% i.e. the population which have more income spending capacity and almost 50% of the population falls in this category. Now the main target group for lingerie marketers is this ABC1 group. This category has the income growth and buying capacities as well as they are more fashion oriented. Attitudes and personal perceptions about lingerie has changed in recent years and more and more women as well as men are not just wearing good linger ie out of necessity but they feel good about to have nice underwear. In UK, population has been changing and increasing in the age group of either 20-34 or 45 and above. The requirement and needs of lingerie customers between different age group is different. Age group 20-34 like more fashion oriented undergarments where as 45+ women need different (rather larger sized undergarments due to change

How would you incorporate the concepts from the nursing theory to the Essay

How would you incorporate the concepts from the nursing theory to the nursing curriculum - Essay Example The use of overt and formal ways of teaching caring requires the combination of classroom knowledge and the clinical application of caring. According to Cartwright, Davson-Galle and Holden, the nursing curriculum is based upon the predominant philosophy of existentialism (Cartwright, Davson-Galle, & Holden, 1992). It would be essential to incorporate moral development lessons in the initial stages of nursing programs. The incorporation of moral development education encourages accountability, professional and personal autonomy, and the nurses’ ethical decisions in the workplace (Beck, 2001). The consideration requires the utilization of Christian values necessary for building a moral philosophy in nursing practice. The goal is to ensure that nurses honor the human aspects of nursing, patients’ subjective experiences, and their inner life (Watson, 2001). It would be vital to integrate nursing education with liberal education in humanities, arts and sciences. Such an approach enables nursing students to obtain knowledge regarding social, economic, and political issues. They use the knowledge to analyze professional and societal problems, develop critical thinking skills, and appreciate the character of their professions (Beck, 2001). The aforementioned considerations support concepts and nursing theories essential for the translation of a nurse’s affective characteristics into appropriate, compassionate, and sensitive aspects of

Pulling the Wool Essay Example for Free

Pulling the Wool Essay Abstract   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The sharp contrast between William Smith’s Lectures on the Philosophy and Practice of Slavery and Frederick Douglass’s Narrative of the Life of Frederick Douglass, an American Slave leads to important conclusions about the vast differences in perception between those who owned and those who were owned in the period of American slavery. Smith’s work implores his fellow White landowners to practice what he sees as a just treatment of African slaves. However, his contempt for abolitionists and belief that Northerners are off the mark in understanding the state of slavery in the South show his belief that the institution itself is appropriate, even God-driven, and that only a minority of slave owners may require correction. Moreover, what drives Smith’s philosophy—the very religion from which Douglass saw the greatest brutality spring forth—causes him to assert and reassert the necessity of slavery for both White landowner and African slave. One cannot help but be struck by the stark contrast Smith’s work shows to the real-life experiences of the ex-slave Frederick Douglass as he recounts a life in which all of Smith’s proposals are brutally and routinely disregarded.                  William Smith’s Lectures on the Philosophy and Practice of Slavery and Frederick Douglass’s Narrative of the Life of Frederick Douglass, an American Slave offer a stark contrast between the two men’s views on American slavery. Smith, a White proponent of slavery, outlines what he believes to be a proper and just relationship between master and slave, and disparages those slave owners who do not follow the tenets of this relationship. However, he never hesitates in stating his full support for the institution itself. Douglass, who bears the burden of slavery firsthand, reveals to the reader a world vastly different from the â€Å"fat, sleek, and cheerful, and long-lived† (Smith, 1856, p. 291) slaves of some of Smith’s observances. His own journey from slavery to freedom affords the reader a view into a brilliant mind in contrast to what Smith (1856) believes can only be the equivalent of â€Å"minors, imbeciles, and uncivilized persons† (p. 282). It is Douglass’s account of his awakening, from a young slave ignorant of the reasons for his bondage to a learned man of inalienable self-respect, which topples the entire premise of Smith’s philosophy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Smith believes the teachings of the Christian Bible dictate the proper relationship between master and servant. Smith (1856) also details what he sees as a moral imperative on the part of White landowners to have â€Å"guardianship† (p. 277) over â€Å"God’s poor, committed to [the benevolent White master]† (p. 309), believing that they must â€Å"control and protect them for their profit as well as work them for [the slave and slave owner’s] mutual profit.† (309). In Smith’s estimation, slavery is proper and just because he assumes White intellectual and moral superiority over the African slave. He never confuses his call for benevolent treatment of slaves with the idea that the institution itself may be unjust.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Smith lays out what he believes are the rights of slaves according to both Christian doctrine and the law of men in his society. He divides the duties of the master into 3 main categories: â€Å"the duty of masters to their slaves considered as ‘their money’, their duty to their slaves considered as social beings, and their duty to their slaves considered as religious beings† (Smith, 1856, p. 283). In the first part, concerning slaves considered as masters’ money, Smith includes all of the physical needs of the slave. Working conditions, food, clothing and bedding, sleep and rest, housing, and free time are all detailed according to what Smith sees as ideal treatment. Woven into the framework of these requirements is a Christian code that reminds the master that he, too, will have a master in heaven. (p. 277). Smith begins by discussing the rights of the slave in regard to labor. Interestingly, Smith (1856) first focuses on what he calls a known â€Å"idleness† (p. 284) among slaves and warns slave owners to be dutiful in making their slaves accountable for their labor. He weaves a pattern that not only offers a sense of Christian duty on the part of the slave owner, but of the slave as well. It is Smith’s insistence upon the righteousness of slavery as a Christian imperative that continues to inform and guide his philosophy. Likewise, in all of the other physical comforts he asks the slave owner to provide the slave, he asks the slave owner to â€Å"give unto your servant that which is just and equal, knowing that ye also have a master in heaven† (Smith, 1856, pp. 278-279). While Smith admonishes those he believes violate the Christian mandate, he shows some confidence that there is not a crisis in the treatment of slaves. In condemnation of the attitudes of Northern abolitionists, he says that â€Å"A most fanatical spirit is abroad in the land on the subject of domestic slavery. The inhumanity of masters at the South is greatly exaggerated† (Smith, 1856, p. 278). He goes on to compare the treatment of Southern slaves as equivalent to that of hired help in the North. Smith seems on one hand to implore the White master to better the circumstances of his slaves in order to save his very soul from damnation, while on the other to denounce the efforts of the Northern advocates of freedom. He truly believes in a system of slavery wherein the slave is completely satisfied with his lot in life, and the landowner finds himself a benevolent overseer who will profit in life and in heaven. The other two sections of Smith’s call to righteous treatment of slaves follow a vein similar to the first. He repeatedly denounces those masters who violate his ideal image of slavery while insisting on the justness and necessity of the institution itself.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While Smith’s ideal slavery leads the reader to envision sunny pastures with young Black slave children frolicking and elders laughing and singing merrily, Douglass’s account of real slave life offers a startling contrast. All of the Christian mandates of Smith’s slavery are turned asunder, and, in fact, it is the very observance of the religion which causes some of the harshest abuses to occur. Born a slave on a Maryland plantation, Douglass witnesses repeated acts of brutality upon the adult slaves in his company. The rumored son of the master, Douglass is given some favor in his early years, although he is never fed or clothed enough. Held up to Smith’s view of slavery, Douglass’s constant hunger and discomfort seem all the more intolerable. If one compares the specifics, Smith’s work calls for slaves to be offered a variety of the plantation’s food, cooked well and prepared ahead of time so that slaves may enjoy good nutrition and take two-hour lunches to properly digest their meal. Douglass’s reality, a measly monthly supply of pork or fish and corn meal doled out uncooked, makes Smith’s (1856) vision of the â€Å"early roasting ear, the ripe fruit, the melons, the potatoes, the fat stock†(pp. 297-298) seem like paradise for a slave. In contrast, Douglass, in chapter 3, describes a large and plentiful garden that slaves were routinely whipped for stealing from. Later, living with another master, Edward Covey, Douglass and his fellow slaves are afforded 5 minutes to eat before returning to the field to work until midnight.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Douglass’s account of his years in bondage read like a response to Smith at every turn. Douglass recounts continual starvation and discomfort, a world wherein his only clothing as a child was a linen shirt. While Smith talks of coats, hats, and shoes, Douglass speaks of children from 7 to ten years old running naked in winter for lack of clothing. While Smith discusses the necessity for comfortable beds and encourages the master to set up separate quarters to encourage fidelity and morality among slaves he believes are less geared toward fidelity than Whites, Douglass speaks with disgust of unrelated groups of people huddled together on dirt floors sharing a blanket in winter. Douglass’s journey lands him in completely different circumstances when he is taken to live in Baltimore with family members of his master, and he shows a different side of slave life in the city. However, perhaps the greatest indictment against Smith’s Christian ideal comes when the mistress of the house changes her demeanor from warm, humane, and welcoming to harsh and cruel under the â€Å"fatal poison of irresponsible power† (Douglass, 1845, p 18). Douglass (1845) notes that â€Å"the cheerful eye, under the influence of slavery, soon became red with rage† (p. 18). Douglass shows how, no matter what steps one may take to set a proper course for slavery, to offer the best of worlds for all involved, the premise cannot but collapse under the weight of its injustice. Setting a proper course for slavery is suddenly seen as being as impossible as setting a proper and just course for murder or betrayal. In Douglass’s experience, the inhumanity of slavery leads to dead souls performing hideous acts upon their subjects. There is no room for benevolent treatment in a reality based on the subjugation and demoralization of others. Perhaps the most striking difference between the two men’s view comes in the story of Douglass’s outcast grandmother. He describes how, after raising generations of a plantation owner’s family as well as her own, she is left alone in the woods in a hovel to fend for herself, far from the care of her extended family. Smith asks the reader why it should be difficult to afford the elderly the soothing hand of relatives in his or her final days, and he implores the master to see that the older slaves are given the respect and care they have a right to. There is a grave sadness in the story of Douglass’s grandmother who, treated like chattel, is offered no such comfort.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If Douglass’s account leaves the reader with anything, it is the impression that religion and the benefit of being on the fortunate side of a brutal reality have pulled the wool over Smith’s eyes. It is hard to imagine that Smith’s reflections are a mere cover for his undying support for slavery; he truly seems to believe that Christian charity, manifest destiny, and the rights of everyone involved can merge to form an ideal state of slavery. It is his undying belief in the inferiority of the African slave that ultimately makes him comfortable with the situation. One sees, however, that it is no secret to even the least experienced master that â€Å"if you teach [a slave] how to read, there would be no keeping him† (Douglass, 1845, p. 20). That one fear alone—educating the slave—would not be a fear if the slave were truly the inferior creature described in Smith’s accounts. And Douglass, who eventually does just what the White master fears, provides evidence that there can exist no happy bondage, Christian or other, among human beings. References Douglass, Frederick (1845). Narrative of the Life of Frederick Douglass, an American Slave. Boston: The Antislavery Office. Smith, William A. (1856). Lectures on the Philosophy and Practice of Slavery. Nashville: Stevenson and Evans.

Public Myth vs Social Reality Essay Example for Free

Public Myth vs Social Reality Essay Pierre Bourdieu asserts that public opinion does not exist. This poses the question, how should we conceive public opinion? If it is true that the public does not exist, than the real question is, whose opinion is public opinion? Rational Choice Theory poses that idea that human beings form their opinions and decisions based on collective observations and calculations. It also assumes all individuals are well informed of all of their options and that it is an inherent human tendency to think everyone makes decisions this way. If this is true, it would explain the blind faith people have in public opinion. It is a faith so devout, it often sways and molds popular culture ideals. Pierre Bourdieu strongly negates this view. Pierre Bourdieu is a highly acclaimed French sociologist. Born on August 1, of 1930, he recently passed away on January 23, 2002. His views embody the disciplines of many tenets including: philosophy, literary theory, sociology, and anthropology. He is the protagonist of the world of sociological studies, and he opposed and debunked some of the most prevalent antagonisms in the genre. His most popular work is Distinction: A Social Critique of the Judgment of Taste. In the 1967 study, he interprets how members of the upper class define taste as an aesthetic. He finds that the public has no genuine representation in democratic societies. Rational Choice Theory is the theory that assume human beings naturally choose a given path dependant on whether it is the best means to achieve their goals. It is a belief in methodological individualism; this meaning it adopts the belief that social situations, and group behavior is solely the result of individual action. Within this theory, corporations and national governments are viewed as individual operators as well. The problem that arises with this theory are the certain assumptions. This theory assumes human beings are aware of certain information, of which they aren’t always aware, and it assumes that individuals consistently make mental calculations to determine their next decision. Bourdieu is historically known for his opposition to this theory, based on the fact that he feels human beings operate more based on how they feel toward a given situation or at a given time. In his book, Outline Theory of Practice, Bourdieu analyzes human nature. He points out the human tendency to conform. Doing one’s duty as a man means conforming to the social order, and this is a fundamentally a question of respecting rhythms, keeping pace, not falling out of line. ‘Don’t we all eat the same wheat cake? Don’t we all get up at the same time? These various ways of reasserting solidarity contain an implicit definition of the fundamental virtue of conformity. (Bourdieu, 1977) He later goes on to show that conformities only other opposition is eccentricity, which becomes natural for those intrigued by it irregularity. The opposite of which is the desire to stand apart from others. Working while the others are resting, staying in the house while the others are working in the fields, traveling on deserted roads, wandering round the streets of the village while the others are asleep or at the market – these are all suspicious forms of behavior. The eccentric who does everything differently (Bourdieu, 1977) Bourdieu believes that society cannot just be analyzed in terms of economic classes and ideologies, but that individual education and culture must be applied as well. Bourdieu does not separate people based on class and then analyze them, but groups everyone into what he calls a field/ social arena. This contradicts classic Marxism. In this field people compete and struggle to attain their desires. It is a system of social positions organized by terms of power relationships. This idea of terms of power is most easily defined as the differential between a judge and a lawyer. Within this field the social agents fight over monetary gain, or whatever holds symbolic significance. In all of Bourdieu’s beliefs, his most popular is his assertion that the public does not exist (1984). This concept is addressed in his book, Distinction: A Social Critique of the Judgement of Taste, in that he feels there is a different of class taste between the ruling class and popular culture. But, within this conflict, there is no public, only a media mediating between the two and a culture to which they often cater to do so. Jon Simons addresses this concept in his essay, Governing the Public: Technologies of Mediation and Popular Culture, when he says, technologies constitute the people as a mediated public. The public is only amenable to representation in the form of an electorate which is an effect of technical organization that can mediate between people at a distance from each other. The key point of this analysis is that the public does not exist prior to or outside of its constitution. (Simons, 2002) His essay evaluates the importance of media technologies within a democracy. Bourdieu feels that in this field of power struggle, the ruling class uses their cultural capital to assert their distinction (1984). This is seen in the way politicians might only use terms or syntax understandable to the elite of society. This separation between popular culture and the elite culture of a society makes it virtually impossible for government officials to ever get the unanimous appeal for which they often aspire. Most political elites view popular cultures’ apathy towards politics with great disdain. Even still, they relentlessly attempt to relate to popular culture voters, whom they know will support them. In John Fiske’s critique on television, Television Culture he analyzes the nature of what makes popular television. He concludes that the shows that succeed in gaining popularity tend to have many symbols and plot lines containing multiple meanings. He also states that remain within a duality of containment and resistance (1987). This idea basically revolves around the fact that television producers, who are viewed as the upper class and political elite, are expected to produce material that correspond with popular culture. This material that the elite minority culture produces for the popular culture contradicts elitist ideals but allows the status quo to remain intact. This means the political elite can only remain the elite so long as they humor the beliefs and ideals of their less powerful but more dominant counterparts. The rules Fiske establishes for television shows can very easily be applied to the media. They present the media as a tool being used to prey on the wants and needs of different cultures. Another media technology that isn’t always addressed is the literary outlets in societies. This is undoubtedly the reason that Pierre Bourdieu is an acclaimed literary theorist as well, addressing such theorist as reader response theory. Reader response theory augments the importance of the role of the reader in interpreting texts. It disagrees that there is a solitary, fixed meaning integral to every literary work. This theory embraces that an individual creates his or her own meaning through a transaction with the text based on personal associations. Because all readers bring their own emotions, concerns, life experiences, and knowledge to their reading, each interpretation is subjective and unique. It is common that many people trace the foundation of reader-response theory to scholar Louise Rosenblatts influential 1938 work Literature as Exploration. She believed, close readings of literature should practice impassiveness in the study of texts and should reject all forms of personal interpretation by the reader. The text is an independent entity that could be objectively analyzed using unambiguous methodological criteria (Rosenblatts, 1938). Her work has been the topic of study for many professors and theorists who specialize in this form of analysis. In Fish’s piece, Is there a text in this class? The authority of interpretive communities, he argues that the readings of a text are culturally constructed. He feels that reader-response theory recognizes the reader as an active agent who imparts real existence to the work and completes its meaning through interpretation. Reader-response is an experience that every user goes through during the act of reading, it transpires and it affects reader and sometimes this counteracts to force user to do some practical reaction (Fish, 1986). This aspect of Stanley Fishs theory is one of the most radical and controversial and is part of the reason why many people object to the views backing this movement. He adds further rational to his stance with his view that most of the theories that are formulated on the grounds of practical experiences are likely to be accurate and are easily acceptable. The reader of reader-response theory is not just a hypothetical or theoretical reader, he is a practical reality (Fish, 1986). Since this theory has exact results it effects lives, personalities, cultures and societies. There are also some theories that fail but the reason of their failure is not the notion of being a textual work, it is their impractical approach that disappoints them (Fish, 1986). Fish’s attempt to place reader-response theory in a position of practical perspective more certifies its methodology. His political stance frees other theorists to do more in-depth analysis. Applied to the idea of public interpretation, we see that there is again another outlet for public opinion to be controlled through the targeting of specific popular culture emotions or ideals, and triggering whatever reader response might favor certain positions, or corporations. I’m sure news paper, and magazine advertisers are well studied in reader response-theory. Despite the insurmountable methods of control instilled on individuals, through popular culture, by the media, Simons argues that there are certain times when citizens group together in masses and act on their own apart from the propaganda projected by the media. A prime example of liberal citizens standing up and countering Bourdieu’s perception of public opinion is the Civil Rights movement in America. It was a much needed, and detrimental, shift in popular culture and eventually governmental law. A more contemporary version of this would be Hurricane Katrina, or 9/11. In her article Al Qaeda, Terrorism, and Military Commissions’, Ruth Wedgwood proves that though most American citizens consider terrorism to be a federal and national problem, it is very much a local one. Al Qaeda’s published doctrine maintains that there are no innocent civilians in Western society (Wedgwood, pg2)†¦ She later goes on to analyze the psychological foundation they use to form their tenet. She says,†¦this tenet leads it to [committing] the gravest of international crime[s] (Wedgwood, pg2). All of these qualities impose a large enough threat to individual human ideals and popular culture that a public arises from a nonentity. We also see this with protests. Here is where the weakness lies in Bourdieu’s theory. Despite this, we still see the prevention of certain liberal up risings maintained by systems of control, like racial, sexual and religious prejudice, or even class prejudice through the myth of the American Dream. The American dream that one can become something from nothing is the main reason why America is the fastest growing country. It is often seen as a melting pot encompassing many different religions and nationalities. People move to America with dreams of becoming wealthy, but many of the ideologies that have existed within the country for years inhibit these dreams from coming true. It is Harlon L. Dalton’s belief that Horatio Alger’s writings, during the mid to late 1800’s, promoted a destructive myth that overlooked the realities of society. Dalton specifically targets Alger’s story Ragged Dick, about a young man who devoutly works his way up the American corporate ladder slowly succeeding based on his merit. Dalton feels the myth implied by this is that the American dream is accessible to all those who are willing to work for it. Alger has been a highly acclaimed writer in American culture, and the popularity of his work partly suggests that most Americans have and inherent belief in this myth. If this mindset is a part of the mental tapestry of America, and it is as destructive as Dalton claims it to be, it would mean that American’s are inherently delusional. One might argue that this is only the problem of the minorities in this country, but Dalton protests that part of the want for most Americans to believe in this myth is fueled by a white discomfort with addressing the reality of a racial problem in America. He identifies this when he says, By interring the myth of Horatio Alger, or at least forcing it to coexist with social reality, we can accomplish two important goals. First, we can give the lie to the idea that Black people can simply lift themselves up by their own bootstraps. With that pesky idea out of the way it is easier to see why White folk need to take joint ownership of the nation’s race problem†¦ (Dalton) This idea of dual ownership for racial injustice is a concept Dalton feels most whites avoid and is a concept we see on many occasions being played out by the media in daily society. This is just a perfect example of the power of popular culture to create a sense of public opinion. In Horatio Alger’s day, the sociological circumstance of America was perfectly visible to every individual, but people chose to adopt the popular false reality projected from Alger’s novels. Alger was noted for not being a very skilled writer, and the majority of his novels were written solely for the purpose of maintaining his extremely large fan base, so he made sure his books adhered to certain ideals. Most of these ideals involved the overlooking of racial stratification. Racial stratification that existed in the U. K. at the beginning of the last century also deprived its colored citizens from the access to the most valuable resources the American society had, from the education, proper medical treatment etc. To make the Afro-Americans believe in the uniqueness of the whites they developed ridiculous theories of the mental or physical prevalence of their race. (Banton, 1998) Despite this, America wins the title for being the most racially conflicted, and thus corrupted. This corresponds with Bourdieu’s view that ethnicity and education will be one’s core sources of decision making, as apposed to ideology (1984). The first persuasion, which is that everyone can participate equally and can always start over, is troubling, as throughout most part of the American history, women of any race and men who were Native American, Asian, black, or just poor, were barred from all but a narrow range of elective positions. White men, especially European immigrants, able to ride the wave of the Industrial Revolution to comfort or prosperity, have always been the most valued members of the American society. Those who do not fit to that description, disappear from the collective self-portrait. The situation is that not only has the ideal of universal participation been denied to most Americans, but also the very fact of its denial is been denied in our national self-image. This state of things determines deep misunderstandings and correspondingly deep political tensions. This is especially true for the victims of racial attacks. Social stratification, according to some scientists has always accompanied the life of the human beings, after appearing on the down of the humankind history. The reason for its existence is a very simple one and it’s that the amount of resources this planet can provide is limited, thus it’s impossible to give everything needed or desired to everyone. As we all know people have always been unequal. It was determined by numerous factors even many centuries ago, and nowadays the amount of those factors has increased greatly. Despite of the principles about the equality of all of the societys members that are declared in the contemporary society nowadays, the phenomenon of discrimination still exists in our country. This problem is enforced by Bourdieu’s public opinion created by the media, and heartfelt by many individuals. From one viewpoint it is only natural for people to treat those a certain way in accordance with their age, gender, religious beliefs, physical condition, but when these peculiarities are used for to determine the persons rights or regulate his or her freedom of action and choice, it created huge problems in interpersonal and social communication, and other processes. One is only left to wonder what the state of racism would be in this country if it wasn’t constantly displayed as the symbol of western society. One might argue, like in the case with Horatio Alger, the disregard of racism only resulted in its unacknowledged enhancement. The very purpose of the Civil Rights movement in the states was to allow whites the opportunity to see how black were being treated by the police Lots of books and articles written recently, state that the degree of negative discrimination is still very high in the U. K. , which strings the social relations up, and leads to numerous conflicts within various racial groups. Martha Minow addresses this in many of her writings. In her essay on identity, titled Not Only for Myself Identity, Politics, and the Law, she says, There are two kinds of people in the world†¦those who think there are two kinds of people, and those who do not (Minow, 1997). Her essay reveals the ever segregating nature of Western Civilization, while she takes a clear stance in favor of the universal individual. Her essay takes an in depth look at the attitude that is truly necessary for one to make a lone effort towards furthering the genuine full racial integration of the United Kingdom. Her essay condemns all those who settle into social tribes of convenient sameness. To encourage those who oppose conforming to the common American culture of segregation, she describes in detail the trials of a young Nathan Marx. The story also suggests how an identity is founded on both the views of others and the individual; Marx is treated as a Jew both by his non-Jewish fellow officers and by the Jewish trainees. Both kinds of treatment influence his sense of himself as a Jew. Although he resists both, he defines himself in the course of that resistance (Minow, 1997). Here Minow points out a key factor of equality in that individuals all find equality in others in the fact that they refuse to be solely identified ethnically. Those who rather remain segregated are incapable of seeing others as equal to them and just harbor hate. This is a complexity that the U. K. often shares with the U. S. The ironic factor in this circumstance is that racial and religious separatism is just as much the result of the media as it is the people at adhering to it. If we look at the statistics found by the 2005 United States Census Bureau, the discrepancies in success among ethnicities is quite revealing.

I Have a Dream

I Have a Dream Speech of Heart: a personal response to â€Å"I Have a Dream†. America was built by the people who were searching for freedom and equality; they met in a new land and started to build it as a land of freedom. Ironically, over 100 years after the Independence Day of America, freedom and equality were still unattainable luxury for many people, especially people from different races than white. Non-white Americans had to suffer through racial injustice and discrimination. One of the greatest activists who fought against those inequalities was Martin Luther King Jr. In his momentous speech, â€Å"I have a dream†, King called for racial equality and the end of discrimination. The speech consolidates my belief that people from different races have the right to be treated equally. It also reminds me how hard it was to gain freedom and justice, and encourages me to stand up and make dreams come true. With allusions invoked from widely respected sources as Bible, the United States Declaration of Independence, the Emancipation Proclamation, and the United States Constitution, King described how disappointed his fellow blacks were when the government broke their promises by giving his fellow a â€Å"bad check†. The blacks suffered numerous inequalities; they had to drink â€Å"from the cup of the bitterness and hatred†. The inequality was not even covered up; there were buildings with â€Å"For Whites Only† signs including the voting places. But King still believed in justice, believed in his â€Å"dream†: â€Å"we are free at last†. He was not dreaming for African American only, he dreamed for a world of equality, a world where people from different races are treated equally. The American government also contributed to disappoint their black citizens by breaking their promises, which also disappoints me. After the declaration of the Emancipation Proclamation, the blacks expected that the Government would do what they promised: providing the â€Å"unalienable Rights† of â€Å"Life, Liberty and the pursuit of Happiness†. But then, the Government exposed their unreliability giving to their black brothers a â€Å"bad check†, they left their citizens â€Å"lives on a lonely island of poverty†. In my opinion, Government is the organization that supposed to archive what it promised but in this situation, they lured African Americans to join their army with the promise of freedom and wealthy then leave them with poverty after the war. I could barely hold my anger when I know that the American government had treated non-white Americans as they were not official Americans. I feel so depressed when I listen to the first part of Kings speech about the unfairness that the blacks had to struggle with before they gained their civil rights. â€Å"Five score years† after the Emancipation Proclamation was signed, the African-Americans still were segregated. Although they were considered American citizens on paper, they were not treated as such. Despite the fact that there was no longer slavery, blacks were still treated as inferior; they were not allowed to vote, they were not allowed to go to places specifically designated as â€Å"For White Only†, and they were even absurdly prohibited from sitting at the front rows on buses. I cannot accept the way that some Americans treated their black brothers and sisters back then, it was racism. It is so bad knowing that black people were treated as even lower than the lowest class in American society. I am impressed and encouraged by Kings strong belief in justice and his disregard for his situation. King said â€Å"we refuse to believe that the bank of justice is bankrupt†, â€Å"we hold these truths to be self-evident, that all men are created equal†. They did not just dream, they were ready to fight for what they believed, King described their willing by this say â€Å"to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day†. Those quotes emphasize that despite all the unfairness that they had to suffer through, the bad treatments from their white brothers and the lies from their government, they still believed in justice and wanted to â€Å"make justice a reality†. I admire the blacks; they kept their belief and fought for it no matter what obstacle they might encounter. The speech alarms me that believing and doing must go together in order to archive a goal. Another detail that makes me admire King is that he had led his fellows on a peaceful-war. He suggested that his followers should not use â€Å"physical violence† in their battle because he understood that he was fighting for peace and peace cannot be created by hurting the others. And he also said â€Å"we must rise to the majestic heights of meeting physical force with soul force†. Although he was bursting to gain freedom and racial equality for his race, he tried his best to avoid any physical conflict. I am inspired by the dream of King, a world of equality, brotherhood and freedom. In that world, everyone can â€Å"be able to sit down together at the table of brotherhood† no matter what color they are, no matter where they are from. People will erase all of the bad memory of slavery and injustice, they will not think about themselves as superior or inferior. In that world, people will be treated equally and â€Å"not be judged by the color of their skin but by the content of their character†. There will be no barriers between religions and races â€Å"black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands†. The world in Kings dream inspires me with its beauty, there is no such thing more beautiful than an equal, happy and peaceful world. Through the speech, I was touched by the great love of King for his nation. That love was first showed in his care for his fellow blacks, an indispensable part of America. Besides that, he had implied his patriotism through his speech â€Å"this nation will rise up†, he wanted to â€Å"transform†¦ our nation in to a beautiful symphony of brotherhood†. He does not just love and care about his followers but also care about and love his white bothers â€Å"Their freedom is inextricably bound to our freedom†. It is a great love of a patriot for his country and its citizens. In my opinion, King was willing to fight for his country, which is what makes him unforgettable in hearts of Americans. The speech was delivered from the heart of a man who was willing to exchange anything he had for freedom and civil right for his country. His persistence has inspired me; it makes me want to stand up for my dreams and my rights. It also makes me appreciate the freedom that I have because I know to create it; many people had sacrificed even their lives. Kings works have been continued by many activists, he would love it if he could see that.

Of Mice and Men, 3 Characters with Loneliness :: essays research papers

Loneliness is the sadness resulting from being forsaken or abandoned. John Steinbeck brought up the theme of loneliness in many characters in Of Mice and Men. Crooks, Curley?s wife, and Candy expressed the theme of loneliness in many different forms throughout the story. Early in the novella George said, life working as ranch hands is on the loneliness lives to live, for these people finding friendship seems to be impossible. Crooks expressed feelings of loneliness through out Of Mice and Men. Crooks? loneliness is caused because he is black, at the time the story took place there was racism. Since Crooks is black he wasn?t able to socialize with the white men. When Steinbeck describes all of Crooks? possessions, it shows that Crooks has been at the ranch a long time and that his possessions are all the he cares about. In Crooks? room, Lennie comes to talk to him. Crooks is cautious at first, this was from the years of racism that Crooks endured, he learned not to associate with white folk. Steinbeck expresses the theme of loneliness in the character of Candy. Candy is lonely because his is missing half an arm. Candy?s disability separates him from society, an example of Curley being set aside is when everybody else goes to town he is left in the barn with Crooks, Lennie, and Curley?s wife. Candy?s only friendship was with his old, smelly dog. Candy?s dog was a symbol of himself (old, and useless). When Carlson kills Candy?s dog he kills Candy on the inside as well. Curley?s wife had the most pathetic and depressing life. Curley?s Wife spent her whole life trying to grab attention. She was always labeled and ignored by everyone on the ranch, an example of this is when George tells Lennie that she was trouble and to stay away from her. Curley?s wife was ignored and used from early on, when she was given false intentions on being a movie star. Of Mice and Men, 3 Characters with Loneliness :: essays research papers Loneliness is the sadness resulting from being forsaken or abandoned. John Steinbeck brought up the theme of loneliness in many characters in Of Mice and Men. Crooks, Curley?s wife, and Candy expressed the theme of loneliness in many different forms throughout the story. Early in the novella George said, life working as ranch hands is on the loneliness lives to live, for these people finding friendship seems to be impossible. Crooks expressed feelings of loneliness through out Of Mice and Men. Crooks? loneliness is caused because he is black, at the time the story took place there was racism. Since Crooks is black he wasn?t able to socialize with the white men. When Steinbeck describes all of Crooks? possessions, it shows that Crooks has been at the ranch a long time and that his possessions are all the he cares about. In Crooks? room, Lennie comes to talk to him. Crooks is cautious at first, this was from the years of racism that Crooks endured, he learned not to associate with white folk. Steinbeck expresses the theme of loneliness in the character of Candy. Candy is lonely because his is missing half an arm. Candy?s disability separates him from society, an example of Curley being set aside is when everybody else goes to town he is left in the barn with Crooks, Lennie, and Curley?s wife. Candy?s only friendship was with his old, smelly dog. Candy?s dog was a symbol of himself (old, and useless). When Carlson kills Candy?s dog he kills Candy on the inside as well. Curley?s wife had the most pathetic and depressing life. Curley?s Wife spent her whole life trying to grab attention. She was always labeled and ignored by everyone on the ranch, an example of this is when George tells Lennie that she was trouble and to stay away from her. Curley?s wife was ignored and used from early on, when she was given false intentions on being a movie star.

scarface movie review :: essays research papers

Scarface   Ã‚  Ã‚  Ã‚  Ã‚  This film revolves around the world of an immigrant from Cuba by the name of Antonio â€Å"Tony† Montana. Along with his very close friend Manolo â€Å"Manny†, their goal is to live the American dream, which is to leave Cuba, relocate to America and become filthy rich. Tony’s mother and sister Gina are already in the States and currently residing in the state of Florida, where he plans to go and reunite with them. He eventually does and introduces Manny to the family. Right away Manny seems interested but keeps it to himself. They ultimately fulfill their goal, through organized crime, and are spoiled with wealth from an absurd steady income.   Ã‚  Ã‚  Ã‚  Ã‚  Over time, Manny’s feelings for Gina increase but he doesn’t want Tony to find out because of Tony’s protective state over his younger sister, also for his respect towards the family. Tony is the type of older brother that is bred on tradition and feels that Gina should not be dating until she is ready to marry, but Gina grew up in the States and is raised beyond tradition, therefore becoming defiant towards Tony and their mother.   Ã‚  Ã‚  Ã‚  Ã‚  One distinct evening, Tony and Manny head for the Babylon club, a well-known formal place where they and many famous people usually go. Unexpectedly, Tony finds Gina in the club dancing with someone he does not know. Then he catches them in the men’s restroom making out. Tony becomes furious and creates a scene in the club beating Gina in the restroom, after he deliberately instructed her not to go. This is just one of many incidents that occurred in the film.   Ã‚  Ã‚  Ã‚  Ã‚  In time, Manny and Gina were growing more and more attached to each other and started dating secretly without anybody knowing. A few months go by and they have decided to get married, so they did without the approval of Tony and their mother. The couple’s initial plan was to surprise Tony the following day of their wedding. Tony suddenly shows up at the newlyweds’ new home where the couple was about to spend their honeymoon. Manny answers the door in his bathrobe excited to tell Tony the good news. Suddenly he sees Gina in the foreground in her bathrobe, immediately Tony pulls out his nine millimeter hand gun and shoots Manny, his long time friend, in the chest. Gina dashes up to Tony crying hysterically, explaining the surprise they had planned.

Onganozation Development Essay

Q. Describe the implementation and evaluation feedback for the project. Ans. Alegent Health(AH) conducted six large interventions. USC’s researchers contracted to assess the impact of the interventions. They wanted to make an assessment to help the organization to learn how to leverage further change. The researchers described the perception of change and the employee involvement through the data they collected. Different people and executives were interviwed who were of the opinion that the change process was actually doing well. (Cummings & Worley, 2009, edition 9, p. 201) â€Å"Overall the majority of persons believed that the DAs were a great energizer for the organization, generated comprehensive strategies and catalyzed important changes. However the strengths of the DAs were mostly felt by top management while the perception of the DAs was weak in the middle of the organization. The absence of formal change management processes made important resource allocation decisions, trade-offs on technology, and coordination of quality processes across the systems more difficult. When the DA had more community participants, there were broader participation in the discussions, the debates were more intense, and the DA stayed on track. The results from the survey data revealed that the higher percentage of physicians the result was less comprehensive on the other hand when the DA had a high concentration of community participants, the vision was more comprehensive. Overall the DA affected a variety of changes in organization either directly or indirectly. †

Misogynistic Societies

Societies Although written in different time periods and in dissimilar settings, The Handmaid’s Tale by Margaret Atwood and Tess of the D’Urbervilles by Thomas Hardy are both feminist novels with main characters who are suppressed by their societies. Misogyny is fully apparent in both novels, and both Offred and Tess utilize similar means to endure their harsh societies. A misogynistic society is clearly depicted in The Handmaid’s Tale. In Offred’s society, the handmaids’ only role in society is becoming pregnant.When Offred is going to the Commander’s house, she states, â€Å"We are two-legged wombs, that’s all: sacred vessels, ambulatory chalices† (Atwood 136). Because the Republic of Gilead is suffering from low birth rates, the handmaids are treated not as human beings, but as mere objects with the sole goal of bringing children into the world. Their only values are their wombs. In addition to being an object only focused on birth and children, Offred is a slave to everyone and everything around her.Throughout the whole novel, Offred is rarely able to make any decisions for herself; everything is already chosen for her. â€Å"Everything except the wings around my face is red: the color of blood, which defines us† (8). Offred is even judged and branded by her clothes. Red, the color of fertility and raciness, tells citizens of Gilead who she is, and what she is meant to do. As a handmaid, Offred is fully taken care of, but has no basic rights. Although not as prominent, Tess of the D’Urbervilles also contains several portrayals of a misogynistic nation.In the novel, Alec takes advantage of Tess and completely disregards her feelings and opinions. He never listens to what Tess has to say, but constantly comes back for Tess, as if he owns her. When he offers to help Tess and her family, he says, â€Å"You are Eve, and I am the old Other One come to tempt you in the disguise of an inferior a nimal† (Hardy 366). Alec is mocks her and Angel, and always thinks of her as an object he owns to which he can always come back. Angel also contributes to the misogyny in the novel.When Tess tells Angel about her past, he gets angry and leaves for Brazil, even though he has confessed to the same sin. â€Å"In considering what Tess was not, he overlooked what she was, and forgot the defective can be more than the entire† (282). He only saw one side of Tess and chose not to see her faults, which caused a major break in their relationship when he finally came to realize that Tess, just as everyone else, has faults. Because of their restricted, difficult lives, Offred and Tess often find ways to cope with their situations.Offred’s companionship with various people around her is an escape from reality, as well as a diminutive act of rebellion. After talking about how frightening and â€Å"loose† Moira is, Offred claims, â€Å"Nevertheless Moira was our fantasy † (Atwood 133). Moira is secretly a hero to many of the handmaids and Offred is somewhat able to experience the excitement and rebellion vicariously, through Moira. Also, Offred’s companionship with the Commander helps her survive. When talking about the commander, Offred says, â€Å"To him I’m no longer merely a usable body.To him I’m not just a boat with no cargo, a chalice with no wine in it, an oven – to be crude – minus the bun. To him I am not merely empty† (163). Once she realizes that the Commander actually cares for her and doesn’t think of her as an object, she becomes hopeful and starts believing that she might have a chance. Likewise, Tess utilizes her friendship with Marian, Izz, and Retty to overcome the many obstacles that come her way. Her friends often help her realize how much she loves Angel, and they constantly tell her that she is, in fact, worthy of Angel’s love.When Marian and Izz how miserable Tess is when Angel has left, they stick by her and write an anonymous letter to Angel telling him that Tess loves him and he should come back to her if he loves her, because there is an enemy nearby (Hardy 383). Although all three girls love Angel, they step aside when they realize how much Angel really cares for Tess, even if doing so lead to self-destructive behavior. Additionally, Tess and Offred both attempt to resolve their problems with their past lives. Lying in bed, with Luke, his hand on my rounded belly. The three of us, in bed, she kicking, turning over within me† (Atwood 103). Offred constantly thinks about Luke and her daughter to remember the happy times in her former life. She tries everyday to remember her family, because it is gradually getting harder to remember the life she had before Gilead.Tess is also always thinking of her past, which constantly reminds her of her sins and because of these terrible memories, she keeps from making the ame mistake. When Tess w alks by the sign painter, he has a sign that reads: â€Å"THY, DAMNATION, SLUMBERETH NOT† (Hardy 95). Such as this sign, throughout the whole novel, Tess is constantly reminded of her wrongdoings, which helps her become a better person. The Handmaid’s Tale and Tess of the D’Urbervilles contain misogynistic societies in which females are treated as objects. Offred and Tess both feel repressed by their own societies and use similar ways to survive in their restrained environments.

Federal Government Essay

To what extent did the Federalist administrations of George Washington and John Adams promote national unity and advance the authority of the federal government? George Washington and John Adams were the first two presidents of the United States. As they had just fought a civil war against their oppressive mother country, it was only fitting that they were federalists. Federalists believed in national unity and a strong central government. They knew that in order for the country to succeed, a strong central government was needed. As a result, their administrations were built around promotion of national unity and advancements of the authority of the federal government. However, there was a limit to what extent they were successful. In my opinion, Washington was highly successful in promoting national unity. Starting from his first inaugural address into his second term, Washington set a tone and example in all his actions that advanced the authority of the federal government. In his first inaugural address, he said that the federal government would not be exceeding its limits and it will be respected by all others. This gives the rest of the country a feeling of unity and authority. Then, Washington’s secretary, Alexander Hamilton, goes against Thomas Jefferson to say and back up his view that the National Bank was constitutional. Washington, along with Adams, stood by this notion throughout their respective terms. This also increased the idea that the federal government had authority. Since Jefferson was preaching that the constitution should be interpreted strictly and therefore, the bank was not constitutional, and both Washington and Adams went against him openly on this idea, this showed the country that the federal government had power and it gave them more authority. In addition, The Sedition Act of July 1798 went ahead and increased the  authority of the government. It stopped anyone and everyone from talking, writing, and publishing anything false and malicious about the government. This way, the media could no longer talk bad about anyone associated with the federal government. This act did not unify the nation, but it advanced the authority of the federal government. As you can see, this is why I believe that George Washington and John Adams, and their administrations, promoted national unity and advanced the authority of the federal government. They were strict federalists, who believed in loose interpretation of the constitution and a strong federal government. Heeding well to their ideals, they built a strong federal government that possessed powerful authority. In addition, their administrations promoted nation unity and did in fact unify citizens all around the country, save a few radicals. In conclusion, I believe both Washington and Adams went to great extents to follow their federalists ideals and as a result, they were successful.

Fast Food in HK Essay

Fast food, as you can understand is the term referring to food that is prepared and can be delivered in a fast time. It is traditionally American style meal that always included French fries, burgers and soft drinks. Restaurants store precooked ingredients, once the customer gives an order, take-away can be ready in a while. To be called as â€Å"Fast food†, these foods must meet a few standards: good time management, quality stability and fixed price. It is a very popular meal style in some well-developed cities, since the people have a totally busy life. The first recorded fast food restaurant A&W is founded in 1919 at the United States of America, and the second one is the famous company White Castle in 1921. In this century, fast food restaurants develop and most of them become chains suppliers. US people spent billions on buying fast food every year. The fast food globalization had now become a huge social issue. Nowadays there are over 500,000 fast food restaurants and thousands brands in the whole world. And today we are going to focus on the two head quarters in Hong Kong– McDonald’s and KFC. Introduction of McDonald’s McDonald’s is definitely the biggest fast food chain in the world. It founded in 1940 by Richard and Maurice McDonald. Nowadays, over 33,000 McDonald’s restaurants were established in the worldwide. The products of McDonald’s are in various types, mainly hamburgers, French fries, chickens and soft drinks. Sometimes, they will provide seasonal meal to attract customers such as ‘Shake Shake French fries’. Following differences of choices, McDonald’s would also offer vegetarian food too. In order to fit the culture, they may change the meal a little bit for example not providing beef in India. You can always find one on the street, because there are in total 200 stores in Hong Kong. McDonald’s became popular all the time due to busy life schedule of Hong Kong people. Introduction of KFC On the other hand, the Kentucky Fried Chicken (KFC) is the largest fried chicken shop in the world, and the second largest fast food chain after the McDonald’s. Harland Sanders founded KFC in 1930 at Kentucky in the United States of America. KFC practically sells fried chicken pieces, coleslaw and drinks. The popularity of KFC’s chicken comes from its original secret recipe which mixed with 11 herbs and spices. Not like the McDonald’s, KFC has a smaller scale with only 63 stores in Hong Kong. However, the numbers didn’t affect the KFC’s second largest place of fast food chain in Hong Kong. Advantages and disadvantages of Fast Food The biggest advantage of fast food is definitely FAST. People in modern societies are always in busy life schedule. Facing the hard workload, they may only have half an hour to have a meal and rush beck to their work. Thus, these quick service restaurants help to solve to lack of time problem. Meals can be prepared within ten minutes. No matter how delicious other food are, Hong Kong people have not enough time to buy ingredients, cook or enjoy. Second is the stability of food within one chain of fast food restaurant. Tastes are mainly the same in any store. You will never taste bad with the same meal. And the prices are predictable and affordable too. One fast food meal is always cheaper than you cook alone at home. However, fast food as called as junk food, affecting people’s health. Restaurant usually uses a lot of additives such as salt, flavorings and preservatives. The large amount of calories and additives are harmful to human body. Since the fast food is all pre-cooked, the nutrients of the ingredients are lost. Therefore, some people may say that fast food is only for surviving. Eating fast food in a long term may cause various diseases such as diabetes and heart attack. Comparison of McDonald’s and KFC In Hong Kong, McDonald’s is obviously in a larger scale than KFC. Except the differences on the food kinds, the way they run the company are a bit different too. Apart from fast food restaurant, McDonald’s have McCafes to provide desserts and coffee like Starbucks. Besides, McDonald’s have works in different area of society such as charity, children health affair. But the KFC is just only a restaurant in Hong Kong. Therefore, people would called McDonald’s as a better company than KFC in Hong Kong.

15 Tips to become more creative

15 Tips to become more creative Nowadays, if you are not at least a bit creative, soon a automatic robot will be doing all your job. But discovering those imaginative flourishes or inventive solutions isn’t all that simple. Sometimes that muse just won’t discuss. This is not an inspirational list designed to convince you that you’re a unique and creative snowflake. Somewhat, this is for when you’re trapped in a creative bind and need a little extra oomph to make assembling your project work. So here are 15 tricks to help get those creative juices juicing again. Get those endorphins streaming. Exercise is stress-reliever and a creative trigger, and mindless repetition is the secret to allowing your creative head wander. And remember, no subject how much you loath this job, great deal of thought is still better than stumbling your way through a home treadmill workout wishing you might have a cheeseburger. It helps to get some perspective. Take a Bathtub After all that exercise wanting to force imagination, you’re still sweating desperation. At this time you reek of it. Okay, maybe not, however the shower is a great destination to drown out the world and relax your mind enough to let it wander. And a brain with wanderlust is the fertilizer for new ideas. Sleep on It This is why you always do better on tests when you fell asleep together with the book somewhat than cramming right before the test. Your mind requires rest, and the rest actually helps you organize your thoughts and shakes new things free. It provides you with ways to check out old problems in a fresh way. Be Curious What job are you working on? Could it be for a client, or around a certain subject? Do some research. Allow yourself to get lost in your issue and find something that’s interesting for you, even whether it’s abstract. Be curious about it. A lot more intimately you connect with your subject, the more creative you will be when trying to work with it. Listen to Music Listening to music-just listening to music-helps your brain relax. It’s also evocative of images and feelings. You know, those things you are trying to speak to to make assembling your project more creative? Those. Ideas result from a complex mixture of problems, thoughts, and experiences. Allow music move over you, and pick it. Yeah, man. Groovy. Pick a Shade or Theme Sometimes creative imagination gets bogged down in the facts and the specifics. Don’t slip-up the forest for the trees, here. Online backup, take a breath, and ask yourself, â€Å"Self, what is the overall theme, concept or tone?† Insurance agencies a major picture to show up back on, you may find You’ve exposed new creative strategies. Go through the Pretty Colors Sometimes just selecting colors that would work together can give you a whole new point of view on your creative task. Maybe you hadn’t seen things in this light before. Who recognizes. Try different color mixtures or play around with the Adobe Kuler to see if you spark any new ideas. You can even check out some art or even just browse the web for things such as Deviant Art. Try informing a story about an interesting picture You’ve seen. Have no idea the storyplot? Make it up. That’s one half the fun. Clean Something Mindless tasks are great for idea era, and firm is often comforting. Besides, you do not want to clean while you’re in the throes of an creative epiphany, can you? Best get it done now. Go for a Drive. Traveling around and listening to music (or listening to silence) is a superb way to clear the mind. It’s also a little hypnotic, and this hypnosis helps you wiggle creative problems around in your mind just like a loose tooth you are wiggling with your tongue. Eventually something’s heading to break. Just don’t discuss on the telephone while driving a vehicle. It’s distracting. To other motorists. Get Mad. You know all those things you really want to inform that awful client? You know those times when you want to say â€Å"really fellas, this is the truth that you don’t want to listen to†, or write a searing email to your boss? Write them down. Let it out. Most of us have created mental blocks to saying just what we mean because, well, we don’t want people to think we’re psychopaths. Period of time those obstacles and say precisely what you suggest. It’ll feel great, and often you’ll discover (someplace) a new way to approach your problem. Simply by being honest. Spend Some Time Alone Whether you’re walking in the woods or standing on the roof of any skyscraper, only time is creativity’s favorite place to develop. I’m sure which mental or neurological reason for this, but I don’t know what it is. I just know that other folks and electronic gizmos aren’t only distracting, they actually cause anxiety. Turn your cellphone off. Kill the news headlines channel. Mentally move away from it all. It’s actually pretty well accepted that individuals who spend more time by themselves thinking tend to be creative (and, actually, more emotionally fit). Show Someone What you’re Doing I don’t indicate step-by-step, however the process of articulating your creative problem to some other person is incredibly helpful when searching for new methods to an old problem. This is particularly helpful if you are trying to clarify things to a kid (or a dumb good friend), because you have to come up with a much more accessible way to articulate your idea. Pull or Build Something Actually, doing anything repeated that requires extreme concentration would work. The trick here is to let your brain go numb. It’s actually related in some ways to self-hypnosis. It allows your mind wander. Plus the theme of the post is to let your mind wander. Doing something repeated or mindless is often nice since it allows you to start out speaking with yourself with your â€Å"mind tone†. Just don’t answer the tone out loud, and you’re good.

What Were The Factors That Lead The Victory Of The Union What Changes Essay

What Were The Factors That Lead The Victory Of The Union What Changes After 1862 Affected The War's End - Essay Example In this regard, Lee believed that the Confederacy did not lose the war because they fought badly, but blamed it on the high number of guns and men in the Unions’ favour. However, not all historians believe that the Union’s superiority was the sole cause that led to the Confederate’s defeat. There were several evident advantages that led to the victory by the Union. Foremost, the advantage of numbers was one that the Union possessed. To this end, the Union had 22 million soldiers compared to the 9 million soldiers of the South (McPherson & Hogue 68). Furthermore, out of the 9 million Southern soldiers, the south had only 5.5 million white soldiers. The North equally possessed and advanced industrial capacity compared to the South. In this regard, the Northern states were the greatest producers of USA’s firearms which stood at 97 percent by 1860(McPherson & Hogue 45). Moreover, they were also producing the highest number of pig iron which stood at 94 percent . The North equally possessed an advantage in the agricultural sector. Interestingly, the Confederate army hoped to rectify its deficit of resources by engaging in trade with Europe. However, the Union counter-acted this effort through its naval superiority which put up a tight blockade. There was equally the support and loyalty for the Union by the four slave states. These were Kentucky, Delaware, Maryland and Missouri. In contrast, the 11 Confederate states did not exhibit the same union and loyalty as the northern states in relation to the war (McPherson & Hogue 72). In this regard, the Confederacy suffered from resistance by pockets of Unionist loyalists in areas such as the Appalachian Mountains. The slaves equally exhibited the threat of a potential fifth column. This was evident during the course of the war as black slaves from the Confederacy were constantly fleeing and taking up arms with the Union armies. Another advantage was that the Northern States had innovatively conv erted the labour and military manpower into a key asset for the Union. The decline in morale by the Confederate army was another factor that contributed to their loss. This decline of morale or will power was largely attributed to the fading possibility of victory at a Manassas as well as collapse from internal stresses. Moreover, the failure by the Confederacy to exhibit a strong sense of nationalism contributed to their failure. The Confederate government equally held blame towards their failure by mismanaging their finances and economy. To this end, the Confederate government printed too much money which propagated inflation and consequently led to economic degradation and decline of the Southern morale. However, it should be noted that inflation was unavoidable owing to the Union’s strategy in effecting blockades. It is critical to point out that the in 1861; the Southern Confederacy army was poised to win the war owing to its territorial advantage that stood at 750,000 s quare miles (McPherson & Hogue 93). In this regard, the territorial asset posed a challenge to the Union in terms of blockade, occupation and conquest. In this regard, the smart military decision by the South was to avoid the option of attack but adopt a defensive mechanism. Moreover, by adopting a defensive tactic, the Southerners would have had the advantage of firepower by their rifle musketeers. Consequently, the Union would have been compelled to attack but destined to suffer extreme casualties. In this regard, the Southerners hoped that the massive causalities would

Human Resource Portfolio Essay Example | Topics and Well Written Essays - 2750 words

Human Resource Portfolio - Essay Example This depends on the management who can wager transformational leadership within its elaborate operational realm as steward of its human resources (Casio, 1989). As such, HRM conducts analysis to systematically investigate tasks and responsibilities of a job to determine the necessary knowledge, skills, and capacity required to adequately perform the tasks of the job (Stone, 2008). This paper aims to explicate the significance job analysis for the selection and hiring of applicants, for performance management and for empowering workers. HRM defined HRM is a philosophical framework for organizational development although this is diverse in praxis depending on leaders’ paradigm on organizational management (Grant, 1991). This is best understood by examining how an organization is manage using its vision, mission, policies, procedures and internal culture with anent structures that provide system in their coordination and collaborative undertakings to correlate their roles or func tions at achieving goals and desired outcomes. The manager ensures proper direction by stipulating clearly the objectives, systems and control for the fulfillment of tasks (Gratton, 1999). As such, there is a wide spectrum of decision-making here pertaining to worker-employer relation to have a harmonious working environment and to attain efficient productivity or output (Gratton, 1999). HRM considers the crucial factors to improve workforce’s intellectual capital since this is significant for company’s competitive advantage (Guest & Conway, 1998). As employees are tasked to implement plans, human resource managers functioned for in-depth job analysis, description, and advertisement before they’d engage the company into hiring and selection process of applicants (Guestet al., 1998). They also fulfill the requirements and needs of human capital and motivate them to complete tasks and optimize their performances for competitive leveraging. Job Analysis Job analysi s is a sensitive part of human resource management (HRM). It is a logical process of documenting and analyzing data and information pertaining to job’s nature, content, context, and description that is generally befitting to standards (OPM, 2012; Stone, 2008) and requiring worker’s competence and skills (OPM, 2012). Competence refers to the measurable cognitive capacity, skills, behaviors, character, and resiliency in the performance of one’s role and functions. Nowadays, corporation has strong inclination to hire for applicants which has capacity to multi-function: ability to eloquently communicate, express flexibility in challenging circumstances, expertise in information technology or knowledge management, and ability for transformational leadership (Gratton, 1999). For example, VMG Motor Company is in need of a sales